Honda has introduced the Civic Tourer as a response to changing European market conditions. The C-segment Wagon market has shown stability in recent years and is expected to grow in the future. The development team for the Civic Tourer conducted customer clinics in Europe before the development process began in order to confirm what was important to customers when choosing a Wagon. This research indentified two main target customer groups of the Honda Civic Tourer; families raising young children upgrading from smaller categories and used car market and customers with children who have left home and who are downsizing from the traditional higher category.
Both customer types placed emphasis on the following characteristics:
Large trunk
Practical storage features
Roomy interior for the driver and passengers
Easy to maneuvere when parking
High level of dynamic performance and fuel efficiency
Furthermore, downsizers from the D-segment expected a high level equipment and comfort to be offered.
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