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South Korea's oldest car company, Kia was founded on June 9, 1944 as a manufacturer of steel tubing and bicycle parts by hand – and has operated as one of the country's Chaebols since. In 1951 Kia began building complete bicycles. In 1952, Kia changed its name from Kyungsung Precision Industry, and later built motorcycles (starting in 1957), trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Kia built the small Brisa range of cars until 1981, when production came to an end after the new military dictator Chun Doo-hwan enforced industry consolidation, meaning Kia had to give up passenger cars and focus entirely on light trucks.

Starting in 1986 (when a mere 26 cars were built, followed by over 95,000 the next year), Kia rejoined the automobile industry in partnership with Ford. Kia produced several Mazda-derived vehicles for both domestic sales in South Korea and for export into other countries. These models included the Kia Pride, based on the Mazda 121, and the Avella, which were sold in North America and Australasia as the Ford Festiva and Ford Aspire.

In 1992, Kia Motors America was incorporated in the United States. The first Kia-branded vehicles in the United States were sold from four dealerships in Portland, Oregon in February 1994.[citation needed] Since then, Kia expanded methodically one region at a time. Dealers in 1994 sold the Sephia, and a few years later the United States line expanded with the addition of the Sportage. By 1995, there existed over one hundred Kia dealerships across thirty states, selling a record 24,740 automobiles.

However, during the Asian financial crisis, Kia declared bankruptcy in 1997; in 1998 Hyundai Motor Company acquired 51% of the company outbidding Ford Motor Company which had owned an interest in Kia Motors since 1986. After subsequent divestments, Hyundai Motor Company owns less than 50% of the company.Since 2005, Kia has focused on the European market and has identified design as its "core future growth engine"—leading to the hiring of Peter Schreyer in 2006 as Chief Design Officer and his subsequent creation of a new corporate grille known as the 'Tiger Nose'Flocking is used in many ways. One example is in model building, where a grassy texture may be applied to a surface to make it look more realistic. Similarly, it is used by model car builders to get a scale carpet effect. Another use is on a Christmas tree, which may be flocked with a fluffy white spray to simulate snow. Other things may be flocked to give them a velour texture such as t-shirts, wallpaper, gift/jewellery boxes, or upholstery.

Besides the application of velvety coatings to surfaces and objects there exist various flocking techniques as a means of color and product design. They range from screen printing to modern digital printing in order to refine for instance fabric, clothes or books by multicolor patterns. Presently, the exploration of the flock phenomenon can be seen in the fine arts.

Flocking in the automotive industry is used for decorative purposes and may be applied to a number of different materials. Many rally cars also have a flocked dashboard to cut down on the sun reflecting through the windscreen. A view on the present state-of-the-art of flocking can be found in the first international exhibition "Flockage: the flock phenomenon" in the Russell-Cotes Art Gallery & Museum in Bournemouth.

In the photographic industry, flocking is one method used to reduce the reflectivity of surfaces, including the insides of some bellows and lens hoods. It is also used to produce light-tight passages for film such as in 135 film cartridges.

Flock consists of synthetic fibers that look like tiny hairs. Flock print feels somewhat velvet and a bit elevated. The length of the fibers can vary in thickness which co-determines the appearance of the flocked product. Thin fibers produce a soft velvety surface, thicker fibers a more bristle-like surface.